Monthly Archives: May 2013

Search and Social in Organ Donation Awareness

I just finished reading Rob Garner’s “Search and Social: The Definitive Guide to Real-Time Content Marketing” and was impressed how applicable the information presented can be to organ donation awareness efforts. The basic tenet presented is that to effectively market … Continue reading

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Opt In, Opt Out, and (Modified) Mandated Choice

The phenomenal success of organ transplantation has created an ever-growing disparity between the number of people waiting for life saving transplants and the number of donors available. The Organ Procurement and Transplant Network (OPTN) and Scientific Registry of Transplant Recipients … Continue reading

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Support NY Bill S.5046 to Improve the NY Donate Life Registry

The New York Alliance for Donation (NYAD) is a not-for-profit organization dedicated to increasing organ donation rates in New York State (just like bLifeNY!). New York is currently 48th lowest in the nation in terms of eligible citizens registered to … Continue reading

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Gifts of Life in India

Deceased donor organ transplant is a nascent endeavor in India. Most liver and kidney transplants in this country are from living donors. bLifeNY applauds the efforts of organizations such as Shatayu to educate the public about the incredible gifts given … Continue reading

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