Tag Archives: tipping point

Search and Social in Organ Donation Awareness

I just finished reading Rob Garner’s “Search and Social: The Definitive Guide to Real-Time Content Marketing” and was impressed how applicable the information presented can be to organ donation awareness efforts. The basic tenet presented is that to effectively market … Continue reading

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Organ Donation: What Does it Take to Engender a Cultural Shift?

We created bLifeNY.org to engage and educate the public about the importance of organ donation with a particular focus on New York State, which ranks 48th in the nation in terms of organ donor registration. As a transplant surgeon, I … Continue reading

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